The Agency

Powderhound Agency brings together Natasha Durlacher, founder of Powderhound and Lillie Hall of Studio Lillie, combining their worlds of design, art and the mountains to create brands, websites, content and art collections for chalets and hotels.

BRAND IDENTITIES

Building brands with a strong sense of place.

From new concepts to established hotels ready for a refresh, we create distinctive identities that feel at home in the mountains and work across every touchpoint.

Positioning & naming
Brand identity & logo
Colour, type & visual language
Brand guidelines
Website design

ART CONSULTANCY

Finding the right art for the right space.

We curate art for chalets, hotels, residences and new developments. We can take care of everything from sourcing existing pieces to commissioning something completely bespoke.

Creative direction
Artist sourcing
Bespoke commissions
Curation & installation

CONTENT CREATION

Fresh content for where your brand lives.

Our in-house photographers create natural, considered imagery for web and social, alongside UGC-style content and short-form video that brings your place to life.

Social media photography
Website photography
UGC-style content
Short-form video & Reels
Ongoing content libraries

WHO WE WORK WITH?

COMMERCIAL

Chalet operators, resorts and hotels, restaurants and bars, spas, and destination marketing. Identity, seasonal content and art programmes delivered across a whole estate.

RESIDENTIAL

Private chalets, apartments and family homes. Art sourcing, commissions to fit a specific wall and light, plus framing and installation coordinated with your build programme.