OUR FOUNDER
An artist and photographer with a lifelong love of creating, Natasha founded Powderhound in London in 2019 as a way of bringing together the things that have shaped her life: art, adventure, nature, and the happy memories made in the mountains with family and friends.
After years spent skiing and photographing life in the Alps, Natasha began turning the moments she wanted to remember into artwork of her own. Mountain landscapes captured through her lens, digitally created skiers and much loved dogs became the beginnings of Powderhound - a collection designed to bring the feeling of being outdoors back home.
As Powderhound has grown, so has the world around it. Natasha's love of the sea, surfing, dogs and life outside has naturally found its way into the collections. Today, Powderhound brings together three worlds - ski, surf and hounds - connected by the same sense of adventure, nostalgia and fun.
Every Powderhound design is created by Natasha herself. There is no design team behind the scenes. From taking the original photographs on her travels to drawing, painting and developing each final artwork by hand, every piece begins and ends with Natasha's creative eye. Many designs start with a photograph she has taken herself - a skier caught on the mountain, a dog she has befriended along the way, a surfer or landscape - before being reworked by hand into something entirely Powderhound.
With an emphasis on thoughtful production and responsible sourcing, Powderhound works with skilled makers and produces in the UK wherever possible, creating pieces designed to be kept and loved for years to come.
"Powderhound is ultimately a celebration of the great outdoors , adventure, movement, nature and happy days shared with the people and animals she loves.
Every design starts with something I've seen, photographed or experienced myself. I hope each piece brings a little of that feeling of adventure into your home, wherever you are."
To discover more about our founder, follow @natashadurlacher on Instagram for updates.
