The White Turf in St. Moritz is far more than a horse racing event; it is a celebration of tradition, innovation, and the enduring spirit of winter sports. From its humble beginnings in the early 20th century to its current status as a global phenomenon, the White Turf has captured the imagination of generations. Its blend of thrilling competition, cultural heritage, and alpine beauty makes it a truly unique spectacle that continues to enchant audiences year after year.

Beginnings in the Belle Époque: The Origins of White Turf

Nestled amidst the breathtaking peaks of the Swiss Alps, St. Moritz has long been synonymous with luxury, elegance, and world-class winter sports. Among its many iconic events, one stands out as a dazzling spectacle of culture, tradition, and athleticism: the White Turf. This annual horse racing event on the frozen Lake St. Moritz has captivated audiences for over a century, blending the thrill of competition with the glamour of high society. In this article, we delve into the fascinating history of the White Turf, exploring its origins, evolution, and enduring legacy.

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Growth and Innovation: The Early 20th Century

The early decades of the White Turf saw steady growth and innovation. The frozen Lake St. Moritz provided a spectacular and unconventional venue, with its icy surface offering a unique challenge for horses and jockeys alike. As word of the event spread, it began attracting competitors and spectators from across Europe. By the 1920s, the White Turf had become a highlight of the winter season, drawing crowds eager to witness the thrilling races and partake in the festive atmosphere.

In the 1920s, the introduction of skijoring added a new dimension to the event. Skijoring, derived from the Norwegian word for "ski driving," involves a skier being pulled by a galloping horse. This daring and dynamic discipline quickly became a crowd favourite, showcasing the courage and skill of both the skiers and the horses.

The Challenges of War and Revival

Like many cultural events, the White Turf faced significant challenges during the turbulent years of World War I and World War II. The global conflicts disrupted travel and strained resources, leading to the suspension of the races during these periods. However, the resilient spirit of St. Moritz ensured that the White Turf would return stronger than ever in the post-war years.

The 1950s and 1960s marked a renaissance for the White Turf, as the event regained its status as a premier winter spectacle. Advances in technology and infrastructure, such as improved grooming of the ice track and enhanced safety measures, contributed to the professionalism and appeal of the races. During this time, the White Turf also began to attract an increasingly international audience, cementing its reputation as a must-visit event for jet-setters and sports enthusiasts alike.

The Glamour of the Jet Set Era

The 1970s and 1980s ushered in a new era of glamour for the White Turf. St. Moritz had solidified its status as a playground for the global elite, and the event became a focal point for socialites, celebrities, and royalty. The combination of thrilling races, high-stakes betting, and opulent parties created an atmosphere of excitement and exclusivity that drew attendees from around the world.

This period also saw the introduction of more elaborate hospitality offerings, including VIP lounges and fine dining experiences, further enhancing the allure of the White Turf. The event became synonymous with luxury, providing a platform for sponsors and brands to showcase their products to a discerning audience. From champagne receptions to fashion-forward attendees, the White Turf epitomized the sophistication and extravagance of the era.

A Modern Spectacle: The 21st Century White Turf

In the 21st century, the White Turf has continued to evolve while staying true to its roots. Today, the event spans three consecutive Sundays in February, drawing thousands of spectators to the frozen lake. Each day features a packed schedule of races, including flat races, trotting races, and skijoring, ensuring a diverse and exhilarating experience for attendees


One of the hallmarks of the modern White Turf is its commitment to sustainability and environmental responsibility. Organizers have implemented measures to minimize the ecological impact of the event, including careful management of the frozen lake and the surrounding natural environment. This focus on sustainability reflects a broader awareness of the need to preserve the pristine beauty of the Engadin Valley for future generations.

The White Turf also continues to attract top-tier talent from around the world. Elite jockeys, skiers, and horses compete for substantial prize money, adding a competitive edge to the event. Meanwhile, the vibrant social scene ensures that the White Turf remains a hub of networking and celebration, with attendees ranging from business leaders to Hollywood stars.

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Memorable Moments and Legendary Figures

Over the years, the White Turf has produced countless memorable moments and legendary figures. From dramatic photo finishes to record-breaking performances, the event has provided a stage for extraordinary athletic achievements. One such example is the legendary skijoring champion Franco Moro, who has won numerous titles at the White Turf and become an icon of the sport.

The White Turf has also played host to notable attendees, including royalty, celebrities, and influential figures from various industries. Their presence has added an extra layer of prestige to the event, further solidifying its reputation as a gathering of the world's elite. These high-profile guests, combined with the breathtaking backdrop of the Swiss Alps, have contributed to the enduring allure of the White Turf.

The Future of White Turf

As the White Turf looks to the future, it remains committed to preserving its rich heritage while embracing innovation and adaptation. The event's organizers continue to explore new ways to enhance the experience for participants and spectators, whether through technological advancements, creative programming, or expanded hospitality offerings.

At the same time, the White Turf is mindful of the challenges posed by climate change and the need for environmental stewardship. Efforts to ensure the sustainability of the event are likely to play an increasingly important role in its planning and execution, ensuring that the White Turf can be enjoyed by future generations

 

Photograph by Natasha Durlacher 

January 30, 2025 — Bold Commerce Collaborator