OUR SLOW FASHION JOURNEY
The Ski Star T-Shirt: Our Slow Fashion Journey
At Powderhound, we take pride in how we make our clothing, the materials used, and the process behind each piece. Sustainability has always been at the heart of our company values. Therefore it is important to us that we play our part in the Slow Fashion movement. This means when you buy a T-shirt from us, you can be proud of the journey it’s made. All our designs are created by company founder Natasha Durlacher at a London office. We would like to share with you our process, from initial design conception right the way to our approach to ethical manufacturing. First of all, what exactly is Slow Fashion?
What is Slow Fashion?
To understand the Slow Fashion movement, we must first familiarise ourselves with the hangups Fast Fashion industry. The high street today profits from a clothing industry that produces ‘on trend’ pieces designed to be worn once, and thrown out once the season changes. This approach relies on exploiting factory workers for cheap labour and sourcing low-quality materials to keep retail prices low. In contrast, Slow Fashion takes a more measured and responsible approach. Styles are not governed by the seasons. Designs are released less often and do not simply cater to the latest fad. The second essential feature of Slow Fashion is their manufacturing process. The clothes are produced locally to minimize their carbon footprint. The factories are a secure and safe environment for garment workers, and their wages are never compromised to keep costs low. Lastly, the Slow Fashion movement cares about the fabric of your clothes. They are created from high quality, sustainable materials that are made to be durable. Slow Fashion is all about fairness and transparency, which is in line with our values here at Powderhound. In the interest of this, we would like to share with you our own ethical manufacturing process.
Made to Last
All our clothes are made locally in London from 100% organic cotton. Cotton originally comes from plants. Like all plants, vegetation, and heavily farmed resources it is important that we harvest them with concern for the environment. Organic cotton is farmed without the use of any pesticides and fertilizers and in doing so, their production systems work to replenish and maintain soil fertility. It also means there will not be any toxic chemicals entering the ecosystem and harming the surrounding wildlife. The planet is happier and so are we because in turn, the fabric produced is softer, stronger, and more durable. We chose to manufacture our clothes at a factory in London because it is only a short drive away from our head office. This lowers the carbon footprint of our clothes by cutting down air miles on our end of production.
Winter 2020 T-Shirt Designs
Lastly, we wanted to introduce you to our newest arrival and give you an insight into our creative process. Our latest designs are some of our favourites yet and completely unique to Powderhound. The Ski Star collection of T-shirts feature an understated retro-chic design centred on a white background. Creative director Natasha Durlacher was inspired by badges she collected as a child competing in ski races, as well as her own collection of vintage 70’s style comic book stickers. The design was intended to be a nostalgic nod to these old school days, reimagined into Natasha’s own unique artwork. During her time in the mountains, Natasha photographed a skier in mid-air and this action shot completes the Ski Star design. We believe that reworking a photograph gives a wonderful sense of movement to the artwork and really brings the design to life. This T-Shirt truly is a timeless piece, inspired by a life long love of the mountains.
